The iiaa - International Institute for Anti-Ageing


Appointed as Environ Skin Care’s sole UK distributor in 1994, Tracy Tamaris and her husband David Alpert’s company Wholeview Ltd, quickly became one of brand’s most successful global distributors. Following on from this success, the company grew and the next key phase in its development was the establishment of the International Institute for Anti-Ageing (iiaa) in 2004.

The aim of iiaa was to empower beauty professionals to remain at the forefront of the industry, through educational courses and seminars, and providing the cutting edge information, skills and tools needed to deliver exceptional results for their clients.

Having launched in the US in 1994 and with low level distribution in the UK, in 2002 Jane Iredale approached David to sell and expand the market for her skincare focused mineral make-up in the UK.  This proved to be a fantastic addition to the range, enabling the iiaa to offer stockists a natural mineral make-up which allowed the skin to function healthily while adding glamour, with a comprehensive range of products, colours and finishes.

As the success of the iiaa grew, the company launched the Advanced Nutrition Programme in March 2006. This is iiaa’s first home-grown brand and focuses on achieving beautiful skin by nourishing from within with a focused range of beauty supplements. 

The iiaa has seen amazing growth and success and now boasts over 150 staff. In 2015 iiaa earned a place in the London Stock Exchange ‘1000 Companies to inspire Britain’ list as one of the UK’s fastest-growing and most dynamic small and medium sized wholesale businesses.

Beauty at the Gate enjoys a close working relationship with the iiaa, we share the same ethos and belief in providing our clients with the best skincare products on the market. We had National Sales Manager Laura Walker & Environ Sales Director Louisa Webb visit the salon earlier this year for a spot of pampering.

The iiaa distribute three exceptional brands; Advanced Nutrition Programme, Environ and Jane Iredale under the Feed, Fortify, Finish ethos. They believe in feeding skin with nutritional supplements, fortifying it with topical skincare and finishing it with mineral make-up.  This holistic approach leads to radiant, healthy skin.

All three brands are available at Beauty at the Gate and we are one of the UK’s largest stockists of Environ products. We regularly hold in-salon events where our clients can meet Environ, Advanced Nutrition Programme and Jane Iredale experts from iiaa, for skin analysis consultations and personalised make-up tutorials.

iiaa Managing Director David Alpert says “We founded the iiaa to empower skincare professionals to achieve the best results for their clients.” Constant innovation has kept the iiaa at the forefront of the beauty industry with the dual values of results and integrity at the core of their business.


Environ®,  Skincare That Makes a Difference

Environ is the brain child of renowned cosmetic surgeon, Dr Des Fernandes, and contains a unique combination of active ingredients to protect and nourish the skin.

The results driven formulations are packed with powerful antioxidants and active vitamins A and C to help improve the appearance of lines, sun damage, problem skin, uneven skin tone and dryness.

Environ products deliver results like no other skincare range on the market, it has become the brand of choice for those in the know and is used by celebrities and skincare experts alike. Celebrity fans of Environ are more than happy to enthuse about the impressive results – here are some of the most recent quotes:

Actress Kate Winslet revealed that Environ is part of her daily beauty routine: “To moisturise, I use Environ’s C-Boost in the morning.”   Harper’s Bazaar

Model and fashion columnist, Alex Gerrard: “I’m using a new skin care range called Environ, which is great for keeping my skin hydrated.” OK! Magazine

The range can be boosted with salon treatments using the Environ Ionzyme®DF machine which helps to promote the penetration of products deeper into the skin.

One facial with an Environ Ionzyme®DFmachine is the equivalent to 77 multiple manual facials.

Environ recently launched the Collagen Power Facial – a collagen stimulating treatment using the latest peptide serum. The treatment was formulated by Dr Fernandes with the aim of mimicking the lifting and plumping effect, that has previously only been achieved using surgery.


Jane Iredale

Jane Iredale mineral make-up provides flawless coverage whilst caring for the skin. The range is formulated using only the purest grade minerals with natural light reflecting pigments to create a gorgeous soft-focus effect. The highly effective range is used by both professional make-up artists and celebrities the world over. Jane Iredale was the first mineral make-up available in the UK to provide a full coverage. It is known as the Rolls Royce of mineral make-up brands.

The range has skincare benefits that you don’t get with other make-up. The natural mineral foundation actually allows your skin to breathe, unlike non-mineral formulations which often contain pore blocking oils and other synthetic ingredients which aren’t great for the skin.

· No harsh chemicals – paraben free

· No artificial dyes

· No fillers

· No talc

The products are easy to use and multi-functional – the mineral powder is a foundation, powder, concealer and sunscreen all-in-one. The range was developed for use by those with sensitive skin and problem skin, inspired by Jane Iredale’s experience of working in the entertainment industry and seeing actresses and models struggling with skin problems caused by the effects of wearing so many different kinds of make-up for work.

The range is so pure it can be used immediately after treatments and is recommended by cosmetic doctors, skincare experts, make-up artists and has a huge celebrity following:

Sandra Bullock - in an interview in the Saturday Express magazine, Sandra was asked.... What’s your favourite item in your make-up bag?  ‘I like to look like I’ve been out in the sun even though I hide from the sun at all times and wear a high SPF.  I use a tinted moisturiser by jane iredale called Glow Time as it gives me a healthy glow without looking like I’m heavily made up.’ 

Jessica Albathe Fantastic Four actress talks about some of her favourite jane iredale make-up choices in her book.  She says “jane iredale Pure Pressed Base is a great option for an all-over matte finish.”  She is also a “fan of jane iredale’s 24-Karat Gold Dust, for special occasions” and often will mix a little into her body lotion to create “a subtle shimmer that makes lumps and bumps a tad less noticeable”.


Advanced Nutrition Programme – Beautiful Skin Starts From Within

When it comes to healthy skin, what you put inside the body can be as important as what you apply topically.

The Advanced Nutrition Programme is a cutting edge range of supplements that support your skincare regime, maximising the benefits of topical products and salon treatments by nourishing from within.

The supplements are formulated using only the finest, purest ingredients in a form that is easily absorbed by the body. A team of pharmaceutical and nutrition consultants select the highest quality ingredients, and the fish are scrupulously screened for pollutants.

These supplements are designed to maximise the benefits of topical products and salon treatments by nourishing from within. Great nutrition is the first step towards great skin. By nourishing from the inside you turbo boost the effects of your skincare regime while achieving maximum long term benefits.

The Advanced Nutrition Programme™ is one of the highest quality supplements on the market today. Made in the UK, all nutrients are rigorously tested, exceeding industry standards.