The opportunity came up recently for us to take another unit at Lancaster Gate, it was actually the very first unit BATG Owners Sam & Paul looked at about 3 years ago but decided that at the time it was too big, little did they know...
After looking around and although they didn’t have any plans to extend or expand the opportunity proved to be just to tempting to turn down. Once secured it was then a case of what to do with it?
The space itself is quite unique as it has 2 entrances, one opposite the Jug & Bottle with it’s very own car park and the 2nd near the entrance to The Room. This gives us quite a few options and at the time of going to press these haven’t really been fully decided on.
However one thing we have decided on is that we are going to try something completely different and new in opening a men-only salon. We’ve asked ourselves if there is actually a market for men’s beauty treatments and we think that if we do it right there is, we also have had some really good feedback from our existing clients who say they will send their partners/husbands to sample the BATG experience.
We certainly feel that having their own space will appeal to men in the area as it can be quite intimidating for a man to venture into a beauty salon for a treatment. The only place most men venture these days to have a treatment would be on a spa day with their partners, we hope to change that. We also know that there are many of our ladies who visit us that do so to get some time to themselves away from their partners, we feel that there may be a few fellas out there who would like to do the same.
We are going to start off with a very tight treatment menu, 2 types of facials, Laser Hair Removal & waxing although we will not be offering any type of intimate services or massage. Other treatments will include HD Brows, 3D Lipo, manicures, pedicures and holistic treatments such as Hopi Ear Candling. The brand of choice within the salon will be Elemis who have an amazing retail range to compliment their facials.
The 3D Lipo in particular is a treatment for men that as you can see from the picture, BATG owner Paul has seen great benefits from.
We will try to create a very strong but sophisticated brand that will hopefully appeal to a number of demographics. It certainly is a project that we are very excited about and one we hope to launch by the end of the year. We will of course keep everyone updated of the progress in coming issues.